Course Guidelines

Welcome to the guidelines for becoming a Digital Marketing Expert or Specialist. Experience has taught us that, for some of our learners this is the first time they are coming in contact with digital marketing. Whereas, other learners that have been in the field of digital marketing, only need to update their skills. Whatever category you fall under, this is the right place for you. Pay attention to this course guideline and you will know what to expect. Welcome aboard.

This course has been designed to cover 6 modules, across 29 lessons. With quizzes and activities attached to each module or/and lesson as the case may be. Each Module is averaged at 5 lessons. Each lesson is averaged at 3 minutes. This means the entire course should take entirely 140 – 160 minutes or 2hrs 20 mins to 3 hours to complete.

We won’t advise you to take all two and a half hours on the go. Some would want to and that’s fine. 

Below are some key takeaways from this course. 

First, we will look at the concept of Affiliate Marketing, the types of affiliate marketing and the frequently asked questions in affiliate marketing. That should take us through the first module. 

In the next module, we will now take a closer look at Techniques used in affiliate marketing such as: 

• Affiliate Marketing Platforms and Software applications

• Enrolling in an Affiliate Marketing Program  

• Affiliate Program payment methods

• Affiliates, Cookies & Commissions

• Two-Tiered Vs Multi-Tiered Affiliate Marketing

• Cross-selling and up-selling

In modules three and four we will look at Tips and Tricks in Affiliate marketing. We will focus on:

• Affiliate Links and how to deal with them

• Promoting your affiliate program

• Overcoming the challenges of affiliate marketing

• Performing market analysis and market research

• Market strategies Establishment

• Affiliate Marketing and Organic Search Optimization

The fifth and sixth modules will expose us to the following concepts:

• How to attract prospects

• Hosting and implementing an affiliate program

• Growing your Prospects Numbers

• Setting up an affiliate program

• Affiliate network service agreement

• Data feeds and customer returns

Now to earn a ‘Certificate of Achievement’ as a Digital Marketing Expert, you must complete over 90% of the course steps, score over 70% in all tests if available and pay the required certification fee.

The following tips will guide you on how to use the course best:

1. Take at least 1 hour per week or 15 minutes per day. 

2. Use the comment section very often. This will help you to build a community of learners.

3. Practice as best as you can each new thing you have learned either per day or per session. Practice makes perfect.

4. Join the Google group via this link: https://groups.google.com/u/0/g/digital-marketing-with-blark-pryde  this will enable you to share even deeper and more experiences with other learners and instructors.

Finally, some of the links provided in this course will take you out of our webpage, when this happens, you can come back to our webpage by clicking on the back button. 

Once more, welcome on board your journey to becoming a digital marketing expert.