Curriculum
Course: COPYWRITING
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Curriculum

COPYWRITING

CWE01 Module 01: Introduction Content and Copy Writing

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CWE01 Module 2: Principle of General Writing

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CWE01 Module 03: Basics of Copy and Content Writing

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CWE01 Module 04: Creating Audience Targeted Content

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CWE01 Module 05: Models of Copywriting

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CWE01 Module 6 Bonus Lessons: Staying On top of Your Game

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Copywriting Certification Test

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Text lesson

Guidelines on this Course

Welcome to this four-in-one course on content writing! Wondering why I said “Four-In-One”? Well, it is expected that by the end of this course, you will be certified as a Content & Copywriter. In addition, you will have insights on SEO and Blogging which are good tools in copywriting. 

 

 


In this course, we will be focusing on content writing, but experience has taught us that all four, that is content writing, copywriting, SEO, and blogging are interwoven. That is to say, to be a good blogger, you should have a good knowledge of SEO; to be a good SEO, you must have adequate knowledge of Copywriting; every good copywriter is most likely a good content writer or marketer. So it’s a web, hence this course has been designed to satisfy that web.

 

Below are the things you must have achieved generally speaking by the end of this course:

  • You will LEARN the core concepts of Content Writing & Copywriting

  • By applying what you will be learning, your website/ blog traffic, sales, and conversions will be increased.

  • Heard of the word “Buyer Persona” before? You will, as a matter of fact, be able to POINT OUT your ideal reader or target audience and create a buyer persona. 

  • Every good writer is a good storyteller. This course will teach you how to USE storytelling as a tool to encourage a reader to join your email list buy from you or just achieve exactly what you want.

  • This course will help you DEVELOP effective copywriting skills: CTAs and Headlines.

  • If you want your reader to enjoy what you read, then this course is the way to go.

  • SEO is an inevitable part of copywriting. SEO will enable your content to have better search engine rankings.

  • At the end of this course, you will be able to CREATE a solid market plan for promotion and readers’ pleasure.

  • Every Content writer should stand out. Your style, your view, your charisma. This will all be captured in this course. 

  • In a career in content writing, you should expect difficulties and obstacles. But not to worry. We’ve got this covered in this course. 

  • Blogging is a big deal in the 21st century. Wondering why as a blogger or soon-to-be blogger many have not scaled through yet. This is also covered in this course.


Conclusion:

Like I said from the onset this course is designed for you. To empower you. To make you functional in your desired career either as a copywriter, a content writer/marketer, a blogger, or a search engine optimiser. 

 

The journey just got started. Fasten your seat belt folk, the plane is about to take off. See you soon.