DIGITAL MARKETING

This course introduces learners to the fundamentals of marketing to businesses with a strong focus on the digital landscape. Participants will explore the core concepts of digital marketing, including various career paths, and how to make informed decisions about choosing a specialty. A key component of the course is comparing traditional and digital marketing methods, allowing learners to assess which approach delivers better results in today’s business environment.

Learners will gain practical knowledge of essential digital marketing techniques and channels, such as display advertising, pay-per-click (PPC), email marketing, and Integrated Digital Marketing (IDM)—a modern approach that combines multiple strategies for greater impact. They will also understand the critical concept of conversion, exploring how digital marketers move potential customers through the sales funnel to achieve measurable results.

The course further equips learners with skills to boost visitor engagement, increase web traffic, and effectively use digital marketing tools to enhance online visibility. Finally, it covers the importance of managing a professional digital footprint, digital presence, and digital identity, empowering learners to not only market brands effectively but also build and maintain their own professional image in the digital world

At the end of this lesson, the learners should:

• understand the concept of marketing to businesses

• identify choices and career path in digital marketing.

• compare digital and traditional marketing and identify which one works better.

• learn the processes, techniques and channels used in digital marketing.

• apply the required skills in digital marketing.

• create display ads for digital marketing

• other types of digital marketing called pay-per-click

• use of email marketing in digital marketing.

• use contemporary style of digital marketing called the Integrated Digital Marketing

• conversion is a vital part of digital marketing, understand how the process plays out.

• gain knowledge of the importance d and examples of visitors’ engagements.

• discover how to build traffic using digital marketing.

• identify and use tools available for digital marketers.

• understand and apply the concepts of Digital Footprint, Digital presence and Digital Identity Management as a digital marketer.