DIGITAL MARKETING
- Description
- Curriculum
- Reviews
- Grade
At the end of this lesson, the learners should:
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understand the concept of marketing to businesses
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identify choices and career path in digital marketing.
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compare digital and traditional marketing and identify which one works better.
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learn the processes, techniques and channels used in digital marketing.
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apply the required skills in digital marketing.
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create display ads for digital marketing
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other types of digital marketing called pay-per-click
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use of email marketing in digital marketing.
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use contemporary style of digital marketing called the Integrated Digital Marketing
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conversion is a vital part of digital marketing, understand how the process plays out.
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gain knowledge of the importance d and examples of visitors’ engagements.
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discover how to build traffic using digital marketing.
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identify and use tools available for digital marketers.
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understand and apply the concepts of Digital Footprint, Digital presence and Digital Identity Management as a digital marketer.
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1
Guidelines on this CourseLearn about the general overview of the course
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2
How to Make the Most of this Course
Learn how to best use this course.
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3
What is Marketing
At the end of the lesson, the learner should be able to understand the concept of marketing to businesses
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4
Career in Marketing in a Digital Economy
At the end of this lesson, the learner should be able to identify a choice career path in digital marketing.
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5
Digital Vs Traditional Marketing
Learn about the comparison between digital and traditional marketing and identify which one works for you.
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6
Digital Marketing vs Content Marketing
Learn the comparison between digital and content marketing
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7
Quiz: DME01 Module 1DME01 Module 1 Introduction to Digital Marketing
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8
How Does is Digital Marketing Work?
Learn about the comparison between digital and traditional marketing and identify which one works for you
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9
Aims and Goals of Digital Marketing
Increase your knowledge of digital marketing, and learn about the aims and objectives of digital marketing.
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10
Processes, Techniques, & Channels in Digital Marketing
Increase your knowledge of digital marketing by learning the processes, techniques and channels used in digital marketing.
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11
Skills Required in Digital marketing
At the end of this lesson, the learner should be able to learn how to apply the required skills in digital marketing.
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12
QUIZ: DME02 Module 02
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13
Display Adverising In Digital Marketing
At the end of the lesson, the learner should be able to know how to create display ads for digital marketing.
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14
Pay Per Click Advertising
Learn more about another type of digital marketing called pay-per-click.
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15
SEO in Digital Marketing
Learn the connections between Search Engine Optimisation and Digital Marketing
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16
Using Email Marketing In Digital Marketing
At the end of this lesson, the learner should be able to make use of email marketing in digital marketing.
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17
Integrated Digital Marketing
Learn about a more contemporary style of digital marketing called the Integrated Digital Marketing
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18
Digital Affiliate Marketing
Increase your knowledge of digital marketing.
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19
QUIZ: DME01 Module 03
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20
Increasing Visibility Using Digital Marketing
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21
Understanding Conversion Process in Digital Marketing
Conversion is a vital part of digital marketing, understand how the process plays out.
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22
Important and Examples of Visitors Engagement
At the end of this lesson, the learner should have gained knowledge of the importance d and examples of visitors’ engagements.
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23
Inbound and Outbound Digital marketing
Get new insights into the concept of Inbound and outbound marketing
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24
Building Traffic in Digital Marketing
A journey to discovering how to build traffic using digital marketing.
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25
Tools Needed In Digital Marketing
At the end of this lesson, the learner should be able to identify and use tools available for digital marketers.
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26
Digital Presence, Foot &Identity Management
At the end of this lesson, the learner should be able to understand and apply the concepts of Digital Footprint, Digital presence and Digital Identity Management as a digital marketer
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27
QUIZ: DME01 Module 04