Guidelines on this Course

Welcome to this course guidelines on becoming a digital marketing expert. Experience as though some of our learners this is the first time they are coming in contact with digital marketing. Whereas, other learners that have been in the field of digital marketing, only need to update their skills. Whatever category you fall under, this is the right place for you. Pay attention to this course guideline and you will know what to expect. Welcome aboard.

Below are some key takeaways from this course. 

First, we will look at the concept of Marketing as a whole. This will enable us to understand the relevance of marketing to businesses. We will also look at the opportunities available in the career of marketing both traditional and digital. Then we will compare and contrast between traditional and digital marketing.

In the next module, we will now take a closer look at what is Digital Marketing. In this module, we will also look at the Aims & Goals, the techniques and strategies, and the various types of digital marketing.

In module three, we will examine the various digital marketing forms individually. We will learn how to apply them and under what circumstances. And lastly, in that module, we will learn how to integrate all the forms of digital marketing to get maximum output.

In the last module, we will look at how to:

• Increase visibility In digital marketing

• Understanding Conversion processes in digital marketing

• Important examples of visitors’ engagement

• Inbound and outbound digital marketing

• How to build traffic in digital marketing

• Some tools needed in digital marketing, and

We will also look at digital presence & digital footprint. This will enable us to become security and privacy-conscious in a digital world.

Now to earn a ‘Certificate of Achievement’ as a Digital Marketing Expert, you must complete over 100% of the course steps, score over 70% in all tests if available and pay the sum of N9,500 only

Finally, some of the links provided in this course will take you out of our webpage, when this happens, you can come back to our webpage by clicking on the back button. 

Once more, welcome on board to your journey to becoming a digital marketing expert.