At the end of the lesson, learners should be able to have an overview of what to expect from this course.
Learn the tips on how to make the most of this course.
Learn about the importance of this course
Learn about the history and origin of copywriting.
Learn the basic terminologies in Copywriting
Continue to learn some terminologies in Copywriting
At the end of this lesson, the learner should be able to know the four basic principles of writing.
Increase your knowledge of the general principles of writing.
Learn about some software applications that can be used in editing write-ups.
At the end of this lesson, the learner should be able to learn the differences and similarities in Content Writing, Copywriting and Content Marketing
Learn about the importance of knowing your target and how to identify them.
At the end of the lesson, the learner should be able to know how to create a buyer persona.
Learn how to use storytelling in content writing
Learn about the AIDA model in writing
Learn about the concept of Call To Action (CTA) in writing
At the end of this lesson, the learner should be able to write powerful and catchy headlines.
Learn how SEO works
At the end of this lesson, the learner should be able to know the challenges associated with writing and how to overcome them.
Increase your knowledge on how to stay on top of your game as a writer.
Learn some tricks on how to get paid as a content creator.
Learn some tips on how to write awesome blog posts.